As promised, here are two of the poems I read from BRANDING GIRLS in the creative writing poetry panel at MMLA.
I read five from the collection, but the door was open at the beginning of my reading and so there’s a bit of background noise in a few of the clips. I’m posting only the best.
I had a great time in STL!
Speaking of branding, I did do some tourist stuff while there, including the FREE tour of Anheuser-Bush. I’m not much for beer, any beer, American made or otherwise, but that caveat aside, Anheuser-Bush is smart in their marketing, promotion, and branding. First, the hour tour is FREE. You get to see the brewery, learn about the history of the company, and are walked around the “campus” of the company. This tour is lead by super-cute twenty-somethings who are smart, funny, and fit. They look like they would drink beer. They look like they’d be fun to hang out with. During the tour, you get to see the Clydesdale horses munching happily in an expansive arena. In the stables, the dalmatians, on cue, enter and mingle with the crowd, tails a-wagging. The dogs are friendly. They let you pet, scratch, and snap their picture. After the tour, you are given two FREE beers and as many FREE pretzels as you can eat and as much FREE Pepsi products as you can drink. Then you go home and tell all your friends about all the FREE stuff, post pictures of your FREE tour on Facebook, maybe *ahem* write about all the FREE stuff on your blog, and likely, have a new fondness, by the fact of all the FREENESS alone, for Anheuser-Bush.
Smart, smart, branding.





